sbai bachur الثلاثاء 05 يناير 2010, 8:59 pm- 1 -
UNIT FOUR:
(pp.106-134)
Topic: Advertising , Consumers and Safety
- 2 -
SEQUENCE ONE : LISTEN AND CONSIDER (pp.106-112)
Listening Script: ( Interview about GMFs , p 204 )
A- Getting Started : (p.107)
Vocabulary :
1) labels - packages - food - buy -
ingredients - expiry date
2) victim - food poisoning
3) food safety
4) Greenpeace protesters - Genetically
Modified Food/Crops ( GMF )
B- Let’s hear it: (p.108) Greenpeace volunteers destroy a field of GM crops at Lyng in Norfolk
Exercise 1, p.108 : ( True / False / Not Mentioned Statements )
A) As a result of the impact of advertising, consumers prefer buying organic food to purchasing
conventional or genetically modified food.
B) Owing to bad publicity, GMFs will certainly disappear.
C) GMFs are harmful to both man’s health and the environment.
D) The debate about the farming of GMFs will possibly continue.
A B C D
T NM NM T
Exercise 2, p.108: ( Summary of the interview )
The interview is about the types of food consumers prefer buying.
According to the market researcher, the preference goes to organic
foods for two main reasons. First, they think they are safer to eat than
both GMFS and conventional food. Second, GMFs have received bad
publicity. For the market researcher, the issue of whether or not
GMFS are safe to man’s health and the environment has not been
settled. So the debate about GMFs is likely to continue in the future.
- 3 -
C- Around the Text : (pp.108-110)
Grammar Explorer I (p.108)
Expressing: Certainty - Probability - Possibility - Remote Possibility
( See 2AS Book , Grammar Reference , p 190 + p 197 )
Exercise 1, p 108:
Degrees of Certainty Positive Statement Negative Statement
Categorical Certainty ● GMS will certainly disappear. ( none )
Probability ( none ) ( none )
Possibility ● They may disappear.
● They can have a comeback.
● They may not disappear.
Remote Possibility ● They might have harmful effects
● The debate could continue.
● They might not have harmful
effects
Exercise 2, p 108:
Remote possibilty:
● In the near future, advertisements for fast foods might be banned and health warnings
might be written on the packages of processed food.
Possibility:
● The Algerian government may impose an eco-tax on polluting industries next year.
= It is possible that the Algerian government will impose an eco-tax on polluting industries
next year.
● Flavourings and colourings may cause irritabilty and skin irritations .
= It is possible that flavourings and colourings will cause irritability and skin irritations.
Probability:
● Most Algerian consumers will probably boycott products which are not environmentally
safe.
= It is probable /likely that most Algerian consumers will boycott products which are not
environmentally safe.
Certainty:
● Food safety will (certainly) be one of the major problems in the next decade.
● In the future people won’t eat as much processed food as they do now.
- 4 -
Grammar Explorer II (p.109)
The Gerund
( See Grammar Reference , pp 221-222 )
Gerund as verb:
A) They prefer buying organic food.
Gerund as noun:
B) The eating of organic food will certainly keep increasing.
D) More and more farmers are turning to farming.
Gerund as adjective:
C) Organic foods are somewhat healthier and less damaging to the environment.
Exercise 1, p.110: ( Gerund or Present Simple )
The art of cooking requires the use of garlic. Of course, the eating or consumption of
garlic is generally not approved of. Working beside someone who has eaten garlic is
as bad as sitting beside someone who smokes. But while smoking is definitely bad
for you, there is no doubt that eating garlic is good for your health and your high
blood pressure. We are likely to see more ‘No smoking’ signs, but we won’t see an
‘No breathing’ signs for garlic eaters.
Cultivating and exporting garlic has become big business now that so many people
use it for flavouring meat and for making medicine that reduces cholesterol. People
often buy it when they do their shopping. Being a garlic eater is something to be
proud of and shows that you enjoy healthy living.
Rubric : Vocabulary Explorer (pp.110-111)
Exercise 1 , p 110: ( Verb + Suffixes “ er - or - tion - ment - ing ” = Noun )
1) consume = consumer - consumption – consuming
2) advertise = advertising - advertisement
3) produce = producer - production
4) promote = promoter – promotion - promoting
5) compete = competitor - competition
6) react = reaction
7) oppose = opposition
introduce = introduction
9) reject = rejection
10) treat = treatment
11) manage = manager - management
12) farm = farmer - farming
13) pay = payment
14) commercialize = commercialization
- 5 -
Exercise 2 , p 110: ( Gap-filling / Nouns )
( 1- Consumers ) still hesitate to buy genetically modified food
because the ( 2- consumption ) of this type of food might be harmful
to their health. Many agro-business companies have tried to promote
their ( 3- production ) by placing ( 4- advertisements ) in newspapers
and on TV. However, their ( 5- advertising ) campaigns have not worked well so far
because GMFs have a bad publicity. This public ( 6- rejection ) of GMFs is largely a
( 7- reaction ) to the appearance of the mad cow disease in the early 2000s.
Exercise 3 , p 111: ( Dependent Prepositions )
( of – with – for – to – about – from )
There are many associations which provide consumers ( 1- with ) information about
marketed products in Britain today. The main purpose of these associations is to
protect consumers ( 2- from ) abuse by dishonest businessmen. When a consumer
suffers ( 3- from ) the bad quality of a given product, s/he can complain ( 4- about )
it ( 5- to ) these associations. The latter will look ( 6- for ) ways to get redress ( 7-
for ) the companies whose product has caused harm to the consumer. Consumers’
associations often accuse companies, especially food industries ( 8- of ) carelessness
in connection with standards.
Rubric : Pronunciation and Spelling (p.111)
Tasks1+2, p111 : ( Stress Shift Patterns )
First Syllable Stressed Second Syllable Stressed
Advertise (v)
ASSOciate (v)
COmmerce (n)
REgulate (v)
PUblicize (v)
adVERtisement (n)
assoCIAtion (n)
coMMERcial (n / adj)
reguLAtion (n)
pubLIcity ( n )
Task 3(p.111) : (Weak forms of the past modals)
● … You shouldn’t have eaten them … ( '
UNIT FOUR:
(pp.106-134)
Topic: Advertising , Consumers and Safety
- 2 -
SEQUENCE ONE : LISTEN AND CONSIDER (pp.106-112)
Listening Script: ( Interview about GMFs , p 204 )
A- Getting Started : (p.107)
Vocabulary :
1) labels - packages - food - buy -
ingredients - expiry date
2) victim - food poisoning
3) food safety
4) Greenpeace protesters - Genetically
Modified Food/Crops ( GMF )
B- Let’s hear it: (p.108) Greenpeace volunteers destroy a field of GM crops at Lyng in Norfolk
Exercise 1, p.108 : ( True / False / Not Mentioned Statements )
A) As a result of the impact of advertising, consumers prefer buying organic food to purchasing
conventional or genetically modified food.
B) Owing to bad publicity, GMFs will certainly disappear.
C) GMFs are harmful to both man’s health and the environment.
D) The debate about the farming of GMFs will possibly continue.
A B C D
T NM NM T
Exercise 2, p.108: ( Summary of the interview )
The interview is about the types of food consumers prefer buying.
According to the market researcher, the preference goes to organic
foods for two main reasons. First, they think they are safer to eat than
both GMFS and conventional food. Second, GMFs have received bad
publicity. For the market researcher, the issue of whether or not
GMFS are safe to man’s health and the environment has not been
settled. So the debate about GMFs is likely to continue in the future.
- 3 -
C- Around the Text : (pp.108-110)
Grammar Explorer I (p.108)
Expressing: Certainty - Probability - Possibility - Remote Possibility
( See 2AS Book , Grammar Reference , p 190 + p 197 )
Exercise 1, p 108:
Degrees of Certainty Positive Statement Negative Statement
Categorical Certainty ● GMS will certainly disappear. ( none )
Probability ( none ) ( none )
Possibility ● They may disappear.
● They can have a comeback.
● They may not disappear.
Remote Possibility ● They might have harmful effects
● The debate could continue.
● They might not have harmful
effects
Exercise 2, p 108:
Remote possibilty:
● In the near future, advertisements for fast foods might be banned and health warnings
might be written on the packages of processed food.
Possibility:
● The Algerian government may impose an eco-tax on polluting industries next year.
= It is possible that the Algerian government will impose an eco-tax on polluting industries
next year.
● Flavourings and colourings may cause irritabilty and skin irritations .
= It is possible that flavourings and colourings will cause irritability and skin irritations.
Probability:
● Most Algerian consumers will probably boycott products which are not environmentally
safe.
= It is probable /likely that most Algerian consumers will boycott products which are not
environmentally safe.
Certainty:
● Food safety will (certainly) be one of the major problems in the next decade.
● In the future people won’t eat as much processed food as they do now.
- 4 -
Grammar Explorer II (p.109)
The Gerund
( See Grammar Reference , pp 221-222 )
Gerund as verb:
A) They prefer buying organic food.
Gerund as noun:
B) The eating of organic food will certainly keep increasing.
D) More and more farmers are turning to farming.
Gerund as adjective:
C) Organic foods are somewhat healthier and less damaging to the environment.
Exercise 1, p.110: ( Gerund or Present Simple )
The art of cooking requires the use of garlic. Of course, the eating or consumption of
garlic is generally not approved of. Working beside someone who has eaten garlic is
as bad as sitting beside someone who smokes. But while smoking is definitely bad
for you, there is no doubt that eating garlic is good for your health and your high
blood pressure. We are likely to see more ‘No smoking’ signs, but we won’t see an
‘No breathing’ signs for garlic eaters.
Cultivating and exporting garlic has become big business now that so many people
use it for flavouring meat and for making medicine that reduces cholesterol. People
often buy it when they do their shopping. Being a garlic eater is something to be
proud of and shows that you enjoy healthy living.
Rubric : Vocabulary Explorer (pp.110-111)
Exercise 1 , p 110: ( Verb + Suffixes “ er - or - tion - ment - ing ” = Noun )
1) consume = consumer - consumption – consuming
2) advertise = advertising - advertisement
3) produce = producer - production
4) promote = promoter – promotion - promoting
5) compete = competitor - competition
6) react = reaction
7) oppose = opposition
introduce = introduction9) reject = rejection
10) treat = treatment
11) manage = manager - management
12) farm = farmer - farming
13) pay = payment
14) commercialize = commercialization
- 5 -
Exercise 2 , p 110: ( Gap-filling / Nouns )
( 1- Consumers ) still hesitate to buy genetically modified food
because the ( 2- consumption ) of this type of food might be harmful
to their health. Many agro-business companies have tried to promote
their ( 3- production ) by placing ( 4- advertisements ) in newspapers
and on TV. However, their ( 5- advertising ) campaigns have not worked well so far
because GMFs have a bad publicity. This public ( 6- rejection ) of GMFs is largely a
( 7- reaction ) to the appearance of the mad cow disease in the early 2000s.
Exercise 3 , p 111: ( Dependent Prepositions )
( of – with – for – to – about – from )
There are many associations which provide consumers ( 1- with ) information about
marketed products in Britain today. The main purpose of these associations is to
protect consumers ( 2- from ) abuse by dishonest businessmen. When a consumer
suffers ( 3- from ) the bad quality of a given product, s/he can complain ( 4- about )
it ( 5- to ) these associations. The latter will look ( 6- for ) ways to get redress ( 7-
for ) the companies whose product has caused harm to the consumer. Consumers’
associations often accuse companies, especially food industries ( 8- of ) carelessness
in connection with standards.
Rubric : Pronunciation and Spelling (p.111)
Tasks1+2, p111 : ( Stress Shift Patterns )
First Syllable Stressed Second Syllable Stressed
Advertise (v)
ASSOciate (v)
COmmerce (n)
REgulate (v)
PUblicize (v)
adVERtisement (n)
assoCIAtion (n)
coMMERcial (n / adj)
reguLAtion (n)
pubLIcity ( n )
Task 3(p.111) : (Weak forms of the past modals)
● … You shouldn’t have eaten them … ( '
